Wine importers in Brazil
Brazil is the big emerging market for Italian wine in South America: a large middle class, Italian restaurants everywhere and demand growing in value more than in volume.
How the market works
The market runs almost entirely through national importers, concentrated between Sao Paulo and Rio: import duties and domestic taxation weigh on the final price, so positioning must be calculated on the Brazilian shelf price, not on the ex-cellar list. Wine e-commerce is among the most developed on the continent.
Why export in Brazil
- A huge Italian community and Italian food culture: demand for authenticity already exists
- A market that rewards sparkling wines and soft mid-range reds
- Direct competition from Chile and Argentina, favoured by duties: Italian wine wins on positioning, not price
Who to contact
Italian wines that perform in Brazil
Frequently asked questions
How does the wine market work in Brazil?
The market runs almost entirely through national importers, concentrated between Sao Paulo and Rio: import duties and domestic taxation weigh on the final price, so positioning must be calculated on the Brazilian shelf price, not on the ex-cellar list. Wine e-commerce is among the most developed on the continent.
Why export wine in Brazil?
A huge Italian community and Italian food culture: demand for authenticity already exists. A market that rewards sparkling wines and soft mid-range reds. Direct competition from Chile and Argentina, favoured by duties: Italian wine wins on positioning, not price.
Who to contact to export wine in Brazil?
The main counterparts are: National importers, Regional distributors, Specialised e-commerce, Italian restaurants.
Which Italian wines perform in Brazil?
Among the most requested: Prosecco, Primitivo, Chianti, Montepulciano d'Abruzzo, Lambrusco.
Find the real contacts in Brazil
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