Where do you want to take your wine?
A guide for every market: who the importers are, what they look for and how to open the first contact.
Wine importers in the United States
The US runs on a three-tier system (importer → distributor → retailer/horeca): to get in you need the right contacts at the importers that cover your wine style and price tier.
MarketWine importers in Germany
Continuity of supply and price matter most: importers and chains look for reliable partners. The classic entry point is ProWein in Düsseldorf.
MarketWine importers in the United Kingdom
Importers and merchants select on heritage, certifications and the producer's story. Post-Brexit, pay attention to duties and customs paperwork.
MarketWine importers in Switzerland
Premium demand, with attention to organic and provenance. Proximity cuts logistics costs and lead times versus far-away markets.
MarketWine importers in Canada
Access usually runs through agents/importers accredited with the provincial monopolies. Price positioning and the ability to answer tenders matter.
MarketWine importers in China
Regional importers and distributors manage entry: brand, packaging and a long-term relationship of trust matter. The major cities are the gateway.
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