Where do you want to take your wine?
A guide for every market: who the importers are, what they look for and how to open the first contact.
Wine importers in the United States
The US runs on a three-tier system (importer → distributor → retailer/horeca): to get in you need the right contacts at the importers that cover your wine style and price tier.
MarketWine importers in Germany
Continuity of supply and price matter most: importers and chains look for reliable partners. The classic entry point is ProWein in Düsseldorf.
MarketWine importers in the United Kingdom
Importers and merchants select on heritage, certifications and the producer's story. Post-Brexit, pay attention to duties and customs paperwork.
MarketWine importers in Switzerland
Premium demand, with attention to organic and provenance. Proximity cuts logistics costs and lead times versus far-away markets.
MarketWine importers in Canada
Access usually runs through agents/importers accredited with the provincial monopolies. Price positioning and the ability to answer tenders matter.
MarketWine importers in China
Regional importers and distributors manage entry: brand, packaging and a long-term relationship of trust matter. The major cities are the gateway.
MarketWine importers in Brazil
The market runs almost entirely through national importers, concentrated between Sao Paulo and Rio: import duties and domestic taxation weigh on the final price, so positioning must be calculated on the Brazilian shelf price, not on the ex-cellar list. Wine e-commerce is among the most developed on the continent.
MarketWine importers in Spain
A mature, close-range market: simple logistics, same currency, orders manageable even in small lots. Entry runs through importers and horeca distributors in the big cities; the entry-level shelf is held by local wine, so Italian wine works where it brings something the Spanish vineyard does not have.
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Real foreign importers and distributors, with a direct contact, and the message already written in their language. The first fifty are free, with no credit card, and they stay yours.