Wine importers in China
China is a vast, evolving market where Italian wine grows on the story of territory and accessible luxury: you need the right partner to navigate it.
How the market works
Regional importers and distributors manage entry: brand, packaging and a long-term relationship of trust matter. The major cities are the gateway.
Why export in China
- Vast market with long-term growth
- Strong perceived value of 'Made in Italy'
- Important reds and sparkling for the luxury channel
Who to contact
Italian wines that perform in China
Frequently asked questions
How does the wine market work in China?
Regional importers and distributors manage entry: brand, packaging and a long-term relationship of trust matter. The major cities are the gateway.
Why export wine in China?
Vast market with long-term growth. Strong perceived value of 'Made in Italy'. Important reds and sparkling for the luxury channel.
Who to contact to export wine in China?
The main counterparts are: Importers, Regional distributors, Luxury hospitality, E-commerce.
Which Italian wines perform in China?
Among the most requested: Barolo, Amarone, Brunello, Prosecco, Super Tuscan.
Find the real contacts in China
In the Wines Export database you filter importers in China by type and unlock verified email and phone. Try it: open your first verified contacts with the free 7-day demo.