Market · Germany

Wine importers in Germany

Germany is the largest European market by volume for imported Italian wine: pragmatic, value-conscious and with an organised distribution chain.

How the market works

Continuity of supply and price matter most: importers and chains look for reliable partners. The classic entry point is ProWein in Düsseldorf.

Why export in Germany

  • Largest European market by volume
  • Strong demand for Prosecco, Pinot Grigio and easy-drinking reds
  • Organised distribution and retail, recurring orders

Who to contact

ImportersWholesalersRetail chainsWine shops

Italian wines that perform in Germany

ProseccoPinot GrigioPrimitivoChiantiLugana

Frequently asked questions

How does the wine market work in Germany?

Continuity of supply and price matter most: importers and chains look for reliable partners. The classic entry point is ProWein in Düsseldorf.

Why export wine in Germany?

Largest European market by volume. Strong demand for Prosecco, Pinot Grigio and easy-drinking reds. Organised distribution and retail, recurring orders.

Who to contact to export wine in Germany?

The main counterparts are: Importers, Wholesalers, Retail chains, Wine shops.

Which Italian wines perform in Germany?

Among the most requested: Prosecco, Pinot Grigio, Primitivo, Chianti, Lugana.

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