Guide

Asti Wine

July 23, 2026

Wineries in the province of Asti have a significant growth opportunity in international markets, thanks to excellent products like Asti Spumante DOCG. To successfully navigate the complex world of exports, it is essential to understand the specificities of foreign markets, current regulations, and the most effective commercial strategies. Wines Export positions itself as a B2B partner to support Italian producers on this journey, offering consulting and access to a global network of buyers and importers, with the aim of maximizing success potential and reaching new commercial milestones. Learn more: Federdoc — National Confederation of Italian Wine Denomination Protection Consortia.

What is the export potential of Asti Spumante DOCG?

Asti Spumante DOCG is a sweet Italian sparkling wine, produced primarily from Moscato Bianco grapes in the provinces of Asti, Alessandria, and Cuneo. Recognized as DOC since 1967 and DOCG since 1993, its denomination has been protected internationally by the Lisbon System at the World Intellectual Property Organization since 2015. This wine is among the most exported, contributing to the image of Made in Italy in the wine sector.

How does Asti Spumante differ from Moscato d'Asti?

Both are derived from Moscato Bianco and share the same DOCG, but they have key differences. Asti Spumante is a sparkling wine with an alcohol content between 6% and 9.5%. Moscato d'Asti, on the other hand, is not sparkling and has a maximum alcohol content of 6.5%.

What are the geographical areas involved in the production of Asti DOCG?

The production of Asti DOCG extends across the provinces of Asti, Alessandria, and Cuneo, in the Piedmont region. The vineyard area dedicated to Moscato Bianco in these provinces is significant, supporting the vast production of this wine.

What is the export history of Asti wines?

Historically, small landowners in Asti sold their grapes to large trading houses that managed vinification and marketing, including to foreign markets like France, Germany, and South America. Companies such as Cinzano played an important role in absorbing local production to meet international demand.

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How can Asti wineries tackle the export market?

Exporting wine requires meticulous planning and a deep understanding of destination markets. Asti wineries looking to expand their international presence must approach each stage of the process rigorously, from understanding regulations to defining commercial strategies.

How does Wines Export support Asti wineries in exports?

Wines Export acts as a strategic B2B partner for Asti wineries seeking to enter or consolidate their presence in international markets. We offer consulting services and access to a global network of buyers and importers, supporting Italian producers through the complex export process.

What does the Wines Export network offer?

Our pool of producers includes various wineries from renowned wine-growing areas, ready to represent the excellence of the Asti territory abroad. This network allows us to offer our international partners a curated and high-quality selection.

What are the specific services offered by Wines Export?

Our expertise covers the entire export process: from buyer qualification to documentation management, from commercial term negotiation to logistics. We understand the specific challenges faced by wineries and offer personalized solutions to maximize success opportunities.

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Frequently Asked Questions

What are the main differences between Asti Spumante and Moscato d'Asti for an international buyer?

Asti Spumante is a sparkling wine with an alcohol content between 6% and 9.5%, while Moscato d'Asti is not sparkling and has a maximum alcohol content of 6.5%. Both are produced from Moscato Bianco grapes and share the same DOCG.

Which markets historically imported wines from the Asti region?

Historically, markets such as France, Germany, and South America imported wines from the Asti region, thanks to the activity of large trading houses that absorbed local production.

How can I find international buyers for my Asti wine?

Wines Export positions itself as a partner for Asti wineries, offering access to a global network of qualified buyers and importers, and providing support throughout the export process.

Wineries in the province of Asti possess significant growth potential in international markets. Wines Export is the ideal partner to support your export journey, providing strategic consulting and access to a global network of buyers.

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